Clicky, the AdClick Mascot: A Story of Creativity and Innovation
As a motion graphic designer, I have had the opportunity to work on various exciting projects throughout my career. However, one of the projects that stands out the most is the creation of Clicky, the robot mascot for AdClick, a product financed by White Shark Media.
2D image in Adobe Illustrator
When I joined White Shark, one of the first tasks I was assigned was to create a 3D version of Clicky, the adorable robot mascot that had been designed as a 2D image in Adobe Illustrator. The robot's appearance had many similarities to Eva from the movie Wall-e, with levitation abilities and arms that could be assembled to its body and deployed when necessary. However, Clicky had its own unique features, including charming antennas and color scheme.
3D version on Cinema 4D
To bring Clicky to life, I used Cinema 4D to convert the 2D images into a 3D model, and the Element 3D plug-in from Video Copilot to animate it. Working on this project was a delight, and I had a lot of fun creating Clicky's animations.
3D version final result
Clicky has been used in numerous commercial spots, social media capsules, and other communication channels to promote the AdClick brand. Its engaging and endearing presence has made it an instant hit with customers, and it has been instrumental in expanding the reach of the brand.
Clicky's greatest moment, however, came during the official opening event of the AdClick brand, where it interacted with the brand representatives on screen in a choreographed routine. The event was a huge success, and Clicky's adorable character and unique features made it an instant hit with the audience.
As a motion graphic designer, creating Clicky has been a career highlight. It allowed me to explore my creativity to the fullest and expand my capabilities as a designer. Clicky has proven to be an invaluable addition to the AdClick brand, and I am proud to have been a part of its creation. Overall, Clicky is an excellent example of how a well-designed mascot can bring a brand to life and engage with customers in a fun and exciting way.